Creativity is a quality that every event planner possesses, and yet many of us find it difficult to consistently access our creative mind to invent, innovate and inspire better with our events. So, how can you improve your creativity and ensure you are offering something unique and original? It would take a few pages at least to describe everything that goes into the event creation process, but for now, we have added below 7 tips you can use to improve your creativity during event organization.
Getting up an hour or two earlier than usual can help you get some headspace to relax and organize the rest of your day ahead. Starting this as your morning routine, along with any other types of tasks you like to do in the morning, can take away some of the tasks you will have to complete throughout the day. Gives you a little more time for taking a deep breath and feeling more creative!
Make sure to be consistent. The less time you spend trying to figure out what needs to be done before you start, the more efficient (and way less stressed out) you’ll be!
Just like having a relaxing and focused morning routine, developing a creativity routine does wonders for creativity. Keep a notebook on hand to write ideas around event concepts, activities or simply colour palettes and themes. Letting your creative juices flow, catching up on the event industry news and following your event planner inspirations online can help get you out of a creative rut. Open your eyes and let the event world inspire you!
Although it may be tempting to dismiss ideas from co-workers or ones you may see online, hear them out. Be open to any new ideas that you hear, no matter how crazy or unusable they may sound at the time!
You can also encourage everyone to contribute some new ideas during meetings and talk through them together. More event planners are better than one! You’ll be surprised at how much inspiration and ideas you can grab. As well as how many ideas you would have wanted to discredit before, you may want to use!
Although it’s important to be comfortable during work, being comfortable for too long during creative thinking isn’t always a good thing!
Getting out of your comfort zone can be as simple as having those brainstorming meetings we talked about earlier!
Sometimes during the creative process, you might hit a creative block. This is where you might feel stuck or have no idea what to do next with an idea. At this point, it’s important to take some time away from the idea, work or event and get the creative juices flowing again. It is important to psychologically distance yourself from work from time to time. Thinking about things distant from work may enhance creativity.
This may be having your morning or creative routine, or even taking a walk around your neighbourhood or work.
It can be easy to play it safe when creating events. But if you want to make the creative process easier, you need to take risks from time to time! Going beyond the norm can be risky, it might not always work or go the way that you planned. But this will help you learn from those experiences, or you will gain a new idea for creating future events!
Remember that in the end, have fun! Creativity fills the space that stress can occupy in your day-to-day life. To become a more creative event planner, you must reduce your stress so you can focus on putting yourself in new and exciting situations and encourage yourself to think differently.
To truly be creative, always be willing to learn more!