How To Gain Sponsorships For Your Next Event

If you’re looking to host an in-person, hybrid or virtual event, you’re probably facing the question: How can I mitigate some of these event costs? Although some companies may be able to fund large events with a large budget, most cannot. The best, and most popular, financial option for this is sponsorships! 

There is nothing an event planner likes better than when they are able to get the sponsorship they need to cover the costs of their event. There is just one little problem though. How do you get sponsorships for your event?

Finding sponsorships isn’t always as easy as asking and getting. Not everyone will be jumping to sponsor your event, which is normal. But there are some strategies to help gain as many sponsors as you can to help fund your event!

A little creativity may be needed, but finding options for event sponsorships is possible!

Do A Temperature Check

When it comes to planning a live and a hybrid event, it’s very helpful to take a survey from your attendees for a temperature check. This will help you really find out how your audience will be attending your event, either virtually or in person. Making it easier for you to build the program and decide on the venue and associated costs.

Use Digital Resources

There are tons of tools online to help you gain sponsorships for your event, just like this one! But there are also websites that can help you look for sponsors in your area or industry like SponsorMyEvent, OpenSponsorship, SponsorPitch, and Sponeasy.

Find Sponsors That Align With Your Brand

When you’re first starting out, the options can be overwhelming. However, the reputation of possible sponsors and their stance on events will impact the type of partnership you’ll have with them in the end, as well as the overall success of your event. This is why you’ll want to find sponsors that align best with your event or the values that your event holds. 

Reach Our To Sponsors From Related Events

Have you gone to a similar event or know of companies that sponsored a similar event to yours? Reach out to them and send them a sponsorship proposal! If they do align with your brand and event values, any companies in your network that have sponsored an event already are great people to reach out to. 

Listen To Your Audience’s Interests And Values

Not only are the above ideas great to help find sponsors, but one of the best ways to gain valuable sponsorships for your event is to listen to what your audience wants. We’ve all been at an event that has sponsorships from companies that you may not really care for, or doesn’t match your industry. The best sponsorships at an event are the ones that your attendees will want to visit and learn more from. This doesn’t only benefit your attendees, but also benefits your sponsor’s analytic numbers, making them want to come back and sponsor your event again in the future!

Start Planning Your Next Hybrid Experience!

Talk to our team to learn more about these options, or visit our Virtual Venues page for more options. Start planning your virtual event! Contact us today or request a demo of our virtual platform.